Pet Pals Journey

Challenges Amazon sellers grapple with intense competition and strict packaging regulations. With a low barrier to entry, numerous sellers offer the same products, driving down prices and making it hard to stand out. Strict packaging guidelines add complexity and costs, risking shipment delays and additional fees for non-compliance. Optional services like FBA Labeling and Prep further strain margins (Hopstack, 2024).   Opportunities Amazon has several key opportunities to expand its market presence and drive growth. One significant opportunity is expanding into emerging markets, such as certain countries in Asia and South America, where Amazon has limited or no presence. This expansion can involve entering new geographic regions and diversifying into new product categories or customer segments. By doing so, Amazon can diversify its revenue streams, reduce dependence on specific markets, and capture a larger share of the global retail market. Additionally, expanding its physic...

What is Grab is a multinational company based in Singapore offering a diverse range of services including ride-hailing, food delivery, and digital payments. Founded in 2012 by Anthony Tan and Tan Hooi Ling, Grab has rapidly expanded its presence across Southeast Asia, becoming a leading super app in the region (Grab Holdings, 2022). One of Grab’s key service is GrabFood, a food delivery platform available in multiple Southeast Asian countries including Singapore, Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and other Southeast Asian cou ntries. GrabFood enables users to conveniently order food from a wide selection of chain and neighborhood restaurants through its user-friendly mobile application. With the GrabFood app, users can order food from their favorite chain and neighborhood restaurants. The app shows users the restaurants that are available, their menus, and prices. Users can then place their orders and see how the delivery is going in real time. Delivery drive...

  Problem Definition A wicked problem is a social or cultural problem, which is difficult or impossible to solve due to its complex and interconnected nature, and one of the most common type of wicked problems that people who live in modern cities experience is Urban Mobility, which is defined by: - Inefficient and unreliable public transportation (Long wait times, limited coverage, or lack of accessibility for people with disabilities.) - Traffic congestion (Gridlock leading to longer commutes, air pollution, and frustration.) - Competition for road space (Pedestrians, cyclists, cars, and delivery vehicles vying for limited space, raising safety concerns.) User Persona         Storyboard Solution The wicked problems that people who live in modern cities experience is congestion of public transport, such as insufficient coverage of bus and subway services, bad scheduling, and excessive reliance on personal vehicles. The solutions to solve...